When Not Making Ethical Choices Is A Missed Opportunity

Making ethical choices is an opportunity, one that entrepreneurial people I work with recognise. Yet even business owners with the best of intentions can find keeping on track and the momentum going a challenge.

So, why not avoid feeling stuck with our tips for how to make the most of this business opportunity and keep on track.

The Opportunity

Most people I work with have a genuine intention to ‘do good’. They want to make changes that are better for their business, as well as their customers and the environment.

At the beginning they often have lots of enthusiasm and ideas. They already recognise that making more ethical choices can:

  • save them money
  • bring new business opportunities
  • and attract more customers and the type they want

Yet, despite the very best of intentions and recognition of the potential benefits to their business, I often see the same patterns and challenges occurring which cause ethical efforts to stall.

Their efforts go off track, the momentum grinds to a halt and it’s back to business as normal.

But, what is it about making ethical choices and keeping the momentum going that is the challenge for business owners?

Well, in my experience, there are many reasons, but most commonly I hear:

  • I have no time to figure out what will work for me
  • I’m uncertain of what’s right for our business, so it’s easier to do nothing
  • A belief that this is about all or nothing, there is no inbetween
  • I really want to make changes but the day to day running of the business has to take priority

While these are all reasons that can stop you taking action, they just don’t make sense when making ethical choices is a recognised opportunity for your business.

So, what can you do to get on track, keep the momentum going and avoid slipping back into business as normal?


Keep Your Good Intentions On Track & The Momentum Going

Doing nothing means nothing changes. It means potential opportunities are passing you by, and your business is not evolving to respond to the growing demand for choices that are more environmentally and socially responsible.

So why not invest some of your time and energy to make the most of these opportunities by…..

1. Figuring Out What Will Work For Your Business

Start off by figuring out what ethical activities and actions are right for you. What will make a positive difference to your business?

You can do this yourself by spending two hours next week brainstorming and completing a simple review of your business.

Or if you really don’t feel you have the expertise or time, why not make a one off investment in your business and pay a savvy sustainability adviser to help you identify areas you can make a difference while you focus on the day to day running of your business.

The great thing about doing this is that through a small investment of time you can immediately start making a real, tangible difference. And of course this can be used to feed into part of your broader business plan.

2. Not Trying To Do Everything At Once

Prioritise your actions!

This is a common mistake business owners make, they think this is about all or nothing, it’s simply not. It’s about starting, doing something, anything, small bitesize chunks, or championing one project. This is not about an end, it’s about the journey and sharing that with your customers.

You could start by setting yourself a target of one action a month and join a bunch of other people doing the same. This way it’s easier to keep the momentum going and over a year you’ll be impressed at the difference you can make.

Focusing your efforts on making small steps also means you won’t feel overwhelmed and it will be easier to keep the momentum going.

3. Make ‘Being Ethical’ Part Of The Day To Day Running Of Your Business

If making ethical choices isn’t yet seen as an integral part of your business, make it one of your priorities each month, week, or day, whenever works best for you and your time demands. Don’t let it just slip off the radar, be an additional extra and fall back into business as usual.

You could do this by initially allocating 1-2 hours a week – about the same time the average person spends in the gym each day – to spend on developing projects, taking action, or implementing change.

Or if you know committing to this and not getting distracted by other business priorities will be a challenge for you, why not sign up for a flexible, on demand resource where you can get on tap mentoring and support when it suits you. This is a great way to get one to one support to keep you on track.

And Finally…..

So what are your plans now? How are you going to get on track and keep that momentum going?

Of course, it would be easier to walk away and do nothing, but where does that leave you in 1-2 years time?

How many more opportunities are you going to miss by choosing business as normal? What is the long term potential cost of that choice to your business….?

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